Real Estate Agents get a bad wrap...
They regularly rate among the least trusted professions, most recently in Roy Morgan’s 2021 Annual Image of Professions survey. This survey takes a look at 30 professions and ranks them on honesty and ethics. For the fourth year in a row agents ranked in the bottom three, only marginally higher than advertising people and car salesmen.
But despite their terrible reputation, Agents are super-important to our success as Developers. More often than not you’ll have to work with Agents to buy and sell the properties you develop and it makes sense to have a handful of Agents on your side, not only working with you, but working for you.
What exactly do I mean by that?
They regularly rate among the least trusted professions, most recently in Roy Morgan’s 2021 Annual Image of Professions survey. This survey takes a look at 30 professions and ranks them on honesty and ethics. For the fourth year in a row agents ranked in the bottom three, only marginally higher than advertising people and car salesmen.
But despite their terrible reputation, Agents are super-important to our success as Developers. More often than not you’ll have to work with Agents to buy and sell the properties you develop and it makes sense to have a handful of Agents on your side, not only working with you, but working for you.
What exactly do I mean by that?