Development Approval Flip (Stan Lee)
686m2, Ettalong Beach, New South Wales
One Project. Two Decisions. Millions in Lessons.
You've found a great site. The uplift is approved. The quick profit is sitting right in front of you. Time to cash out.
Then reality sets in. Partners want different things. Other projects demand your attention. The easiest option becomes taking the money now and moving on. What feels like a smart exit today can become the profit you regret tomorrow.
If you've ever wondered whether to sell or build, you're not alone.
That’s exactly what Stan Lee faced on a beachside development site just 230 metres from the ocean, with direct water views and massive upside potential. The difference? He had approvals in place, finance options available, and a proven design ready to go but the project was sold before the full value was realised.
In this session, Stan will walk you through:
• How a repeatable development strategy created the opportunity
• Why partnership dynamics can shape your exit decisions
• The hidden profit that can be lost by selling too soon
• What he would do differently with the benefit of hindsight
• Real lessons from a real deal with money left on the table
If you've ever questioned whether to take the quick win or hold for the bigger upside, this is the session that will challenge your thinking.
Practical. Honest. Packed with lessons you can apply to your next deal.
A Real Deal Not to be missed!