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September 13, 2025
What Can You Expect?
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INDUSTRY EXPERT
Our Industry Experts present on topics relevant to you and address the challenges that you will face on your property development journey
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REAL DEAL
These are members of the community presenting their own deals, showcasing the good / bad and the sometimes 'ugly'
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MASTERMINDING
Our very unique Masterminding process where we help you to overcome your current challenges so that you can achieve a successful return
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+ NETWORKING
Don't forget the after meeting drinks...where many a JV partnership is found and at times this part can go for as long as the formal meeting, so be sure to get a 'leave pass' to join us!
Three Pillars of Branding (Ellie Cashman Consulting) + 9 Townhouse Development (Narasimha Nagarajan)
Bringing together the collective knowledge & experience of your local community to assist you in progressing on your Property Development journey.
Ellie Cashman - Ellie Cashman Consulting
Ellie Cashman is an award-winning marketing consultant with over a decade of experience in Australia's property and construction sectors. As the founder of Ellie Cashman Consulting, established in 2020, she specializes in delivering strategic marketing solutions across property, construction, proptech, architecture, and landscape architecture industries. Beginning her career as a qualified journalist, Ellie transitioned into property marketing in 2010 at CBRE Residential Projects. She has since led marketing and communications for prominent developers like Coronation Property and Crown Group, managing large-scale campaigns and high-profile events. Her expertise extends to international markets, having promoted Australian properties to Asia for major firms such as Mirvac and Lendlease. Ellie is renowned for her comprehensive approach, encompassing strategy, branding, digital marketing, public relations, content creation, and social media management. Her passion for real estate marketing, combined with her digital proficiency and meticulous attention to detail, ensures tailored and effective solutions for clients at every stage of their business journey.
Industry Expert
You’ve crunched the numbers, nailed the feasibility, and lined up a project you know should fly… but when it comes time to sell, the market just isn’t biting.
Here’s the harsh truth: people don’t just buy property they buy into brands. And if you're not branding yourself as a trusted developer or your project as a must-have lifestyle, you're giving buyers no reason to act… and every reason to hesitate.
That’s where this month’s Industry Expert comes in. Ellie Cashman from Ellie Cashman Consulting is a property branding specialist with over 15 years in senior marketing roles for major developers. These days, she works one-on-one with boutique developers to craft powerful, authentic brands that stand out in a crowded market and convert browsers into buyers.
In her session, Ellie will unpack:
- Why your developer brand matters especially when buyers are weighing up who to trust
- How to shape a project identity that sparks emotional connection (and action)
- The power of storytelling in elevating your project above the competition
- Simple ways to bring consistency and clarity across every touchpoint from your signage to your socials
- And how to align your brand with your target market before you hit the market
Don’t make the mistake of thinking it’s just about the product. These days, buyers want to know who you are, what you stand for, and whether your project speaks to their aspirations.
Brand right and you’ll build trust, drive demand, and accelerate sales.
Brand wrong or not at all and you could be stuck with a brilliant product that no one’s talking about.
This one’s for anyone who wants to sell faster, sell smarter, and build a reputation that lasts beyond the first project.
Here’s the harsh truth: people don’t just buy property they buy into brands. And if you're not branding yourself as a trusted developer or your project as a must-have lifestyle, you're giving buyers no reason to act… and every reason to hesitate.
That’s where this month’s Industry Expert comes in. Ellie Cashman from Ellie Cashman Consulting is a property branding specialist with over 15 years in senior marketing roles for major developers. These days, she works one-on-one with boutique developers to craft powerful, authentic brands that stand out in a crowded market and convert browsers into buyers.
In her session, Ellie will unpack:
- Why your developer brand matters especially when buyers are weighing up who to trust
- How to shape a project identity that sparks emotional connection (and action)
- The power of storytelling in elevating your project above the competition
- Simple ways to bring consistency and clarity across every touchpoint from your signage to your socials
- And how to align your brand with your target market before you hit the market
Don’t make the mistake of thinking it’s just about the product. These days, buyers want to know who you are, what you stand for, and whether your project speaks to their aspirations.
Brand right and you’ll build trust, drive demand, and accelerate sales.
Brand wrong or not at all and you could be stuck with a brilliant product that no one’s talking about.
This one’s for anyone who wants to sell faster, sell smarter, and build a reputation that lasts beyond the first project.
Narasimha Murthy Nagarajan
Narasimha Murthy Nagarajan arrived in Australia as a Migrant he purchased his first owner occupier home in 2010 and then his very first investment property in 2013. In 2019 he got into his very first development which was a torrent tile duplex in Sydney. After this there was no turning back for Narasimha. He has since completed 4 sets of duplexes, 4 DA uplifts and a number of Reno and flips and has several large lot subdivision projects in the pipeline.
'Real Deal' Presentation
9 Townhouse development (Narasimha Murthy Nagarajan)
2300, R2, Wahroonga, Kur-gai council, New South Wales
From Lost Opportunity to Millions in Profit… Wowza
Ever had the one that got away? A deal that looked perfect, stacked up beautifully… but life or your bank account got in the way?
That’s exactly how this month’s Real Deal Narasimha Murthy Nagarajan started. Back in 2021, a site with zoning for nine senior living villas caught our presenter’s eye. The numbers worked, the location was gold, but cashflow was tight. So, with regret, he let it go.
Fast forward two years. The original developer went bankrupt, and the very same site came back on the market at below the original price. With finances in a better place and the numbers still stacking up, he knew this was his second chance… and this time, he grabbed it.
But don’t be fooled this wasn’t a walk in the park. Delayed DA approval and council red tape created a six-month nightmare. Funding was a constant juggle with multiple money partners and a private lender, each with their own hoops to jump through. And being a senior living product added a layer of complexity around design standards, marketing, and LSR compliance.
So how did he turn it all around?
- Delayed settlement secured the deal while managing risk
- A-grade builder delivered the full construction in just 14 months
- Smart use of private funding and investor capital
- A clearly defined exit strategy and product-market fit
- And above all unshakable persistence
The result? A completed project and millions in profit.
Got a deal that’s testing your patience? Feel like you missed your window? This story will give you the perspective and maybe even the strategy you need to turn things around.
Join us this month and hear how he made it happen warts, wins, and all. Because this is real-world development, not the glossy version.
2300, R2, Wahroonga, Kur-gai council, New South Wales
From Lost Opportunity to Millions in Profit… Wowza
Ever had the one that got away? A deal that looked perfect, stacked up beautifully… but life or your bank account got in the way?
That’s exactly how this month’s Real Deal Narasimha Murthy Nagarajan started. Back in 2021, a site with zoning for nine senior living villas caught our presenter’s eye. The numbers worked, the location was gold, but cashflow was tight. So, with regret, he let it go.
Fast forward two years. The original developer went bankrupt, and the very same site came back on the market at below the original price. With finances in a better place and the numbers still stacking up, he knew this was his second chance… and this time, he grabbed it.
But don’t be fooled this wasn’t a walk in the park. Delayed DA approval and council red tape created a six-month nightmare. Funding was a constant juggle with multiple money partners and a private lender, each with their own hoops to jump through. And being a senior living product added a layer of complexity around design standards, marketing, and LSR compliance.
So how did he turn it all around?
- Delayed settlement secured the deal while managing risk
- A-grade builder delivered the full construction in just 14 months
- Smart use of private funding and investor capital
- A clearly defined exit strategy and product-market fit
- And above all unshakable persistence
The result? A completed project and millions in profit.
Got a deal that’s testing your patience? Feel like you missed your window? This story will give you the perspective and maybe even the strategy you need to turn things around.
Join us this month and hear how he made it happen warts, wins, and all. Because this is real-world development, not the glossy version.
Pricing & Ticket Options
Pricing & Ticket Options
'Existing Annual Member' (Included for you, simply RSVP below)
'Casual Attendee' ($25 for 1 meeting only)
'Annual Member' ($250/year)
OR.....If it's your FIRST TIME
You can trial our PDN Annual Membership for JUST $1!
'Existing Annual Member' (Included for you, simply RSVP below)
'Casual Attendee' ($25 for 1 meeting only)
'Annual Member' ($250/year)
OR.....If it's your FIRST TIME
You can trial our PDN Annual Membership for JUST $1!
September 13, 2025
**Space Is Limited - RSVP NOW**
Partners & Affiliates
Partners & Affiliates
